4 LinkedIn Ways to Keep Your Personal Brand Top of Mind - Executive Career Brandâ„¢

4 Ways to Keep Your Personal Brand Top of Mind Want to be thought of when executive recruiters and people of influence at your target employers learn of a good-fit opportunity for you? Use to remind them of your unique ROI to those employers, reinforcing your personal brand and good-fit qualities. Staying top of mind with these people can help you penetrate the “hidden” job market. offers 4 often overlooked ways to make people aware of you, and the value you offer, without the discomfort of initiating one-on-one conversations with people you may not know very well, if at all. 1.  Posting an Update Posting relevant updates to your “Activity Feed” is a relatively quick and easy way to stay top-of-mind with your network â€" which should include employees at your target companies and recruiters, along with your various professional contacts. Get into a routine of posting updates once a week, or at least a few times a month. As shown in this screenshot, the “Share an Update” button appears at the top of your home page, below your name and photo. Read more in my post, Keep Your Personal Brand Top-of-Mind with Updates 2.  Publishing Long-Form Posts on ’s Pulse Platform How would you like to reap many of the benefits of blogging without the hassles of maintaining one? offers this powerful platform to demonstrate your subject matter expertise, express your opinions, influence people, build your personal brand online, and stay top of mind with your network. Help explains what happens when you publish a long-form post: Your original content becomes part of your professional profile. It is displayed on the Posts section of your profile. Its shared with your connections and followers. Members not in your network can now follow you from your long-form post to receive updates when you publish next. Your long-form post is searchable both on and off of . This feature may not be available to you yet. is slowly rolling it out to all members. If you see the Publish a Post button on your profile, to the right of the Share an Update shown in the screenshot above, youre ready to start writing a post. 3.  Updating Your Profile Content Regularly Are you one of the many executive job seekers who put up a minimal profile years ago, and put it out of your mind? You figured, Im on . Good enough. If so, youre forgetting the value of for differentiating and positioning yourself as a good-fit candidate for your current target employers. When youre gearing up for job search, the content in your profile needs to be squarely focused on those employers. It’s time to work on targeting and researching employers, and building fresh content around the value you offer them. More in my post, When Was the Last Time You Updated Your Profile? 4.  Staying Active with Groups I frequently review the profiles of executive job seekers. Many have only a handful of Group memberships, if any. When I speak to them, they often say they dont participate at all in the Groups they belong to. They’re missing out on one of ’s most powerful features. Groups help you: Generate interest and build credibility for the value you offer your target employers. Keep your personal brand top-of-mind. Position yourself as a thought leader and subject matter expert in your field. Learn from other experts in your field. Bring new people into your network, to open yourself to more opportunities. Find the right people to connect with to advance your job search and career. Connect directly with people who are not first degree connections. More in my post, Deadly Mistake: Forgetting Groups An added benefit of using these 4 strategies Youll be demonstrating your social media savvy and grasp of the new world of work. Candidates who know how to use for networking and business are more desirable than those who dont. More About and Executive Job Search 10 Steps to Executive Job Search Success How Do I Find a Job in the “Hidden” Job Market? Personal Branding, Resume or Job Search Targeting: Which Comes First? Best Ways and Places to Research Your Target Employers graphic by © Nevit Dilmen 00 0